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Bartenura moscato wine10/19/2023 Bartenura Moscato is a five-million-bottle brand, and Blue Nun is a two-million-bottle brand in Israel. Blue Nun, then in decline worldwide, became the largest-selling brand in Israel. Bartenura Moscato became the largest-selling wine in the kosher sector (not including kiddush wines like Manischewitz), the largest-selling Italian Moscato in the United States and the largest-selling imported Moscato from anywhere. Today, the blue bottle has become a talisman and is copied all over the world, but those two pioneers became legends. In 1997, another famous wine brand, Blue Nun, also decided to put their wine in a blue bottle. However, they stuck with it, even though it would have been easier to conform. This caused all sorts of problems for the producer, because blue was not a bottle color approved by the authorities in this particular region. In 1992, Royal decided to put their Moscato in a blue bottle. Its sweetness, low alcohol and easy drinking nature would surely appeal to the Jewish consumer, who was still wedded to sweet wines. Rabbi Ovadia ben Avraham of Bertinoro was a commentator on the Mishnah, became the rabbi of Bertinoro, a town in the province of Forli and he was known as “The Bartenura.” To make a Moscato was an obvious thing to do. Claudio Manera, CEO of Araldico and producer of Bartenura/Courtesy WHEN THE Royal Wine Company, the pioneer of quality kosher wine worldwide, first decided to delve into dry kosher wines, they chose to go to Italy rather than to France, and one of their first international brands was Bartenura, named after a 15th century Italian rabbi. Some do not classify it as a wine, because the alcohol is too low, but they do in Asti, which is good enough for me. It normally comes with a regular cork, is sweeter and is classified as a dessert wine, but is low alcohol, usually between 5% to 6%, closer to the alcohol of a beer than a wine. Moscato d’Asti is frizzante, which means lightly sparkling. In other words, it looks like a sparkling wine. Asti Spumante, or Asti for short, is a sweetish, sparkling wine made from muscat grapes, at a minimum of 9% alcohol, with a bulbous sparkling wine cork and a protective wire cap to keep it in place. One is closer to a sparkling wine, the other to a dessert wine. They are famous for two wines in a similar genre. The area of the world where this style of wine came to be best known, is in the Asti region of Piedmont, in northeast Italy. ICONIC WINE in its iconic blue bottle/ Courtesy Even before that, an imported wine from Italy was produced, called Bartenura Moscato. The Golan Heights Winery was the first winery to plant Muscat Canelli in Israel, and their Moscato produced in the late 1990s preceded the boom. This was known as Muscat Canelli in Italy, where the style of Moscato wine had its origin. The best-quality muscat though, with a more refined, less blowsy aroma, is the Muscat de Frontignan or Muscat Blanc à Petits Grains. Muscat of Alexandria is one of the oldest of all varieties, indigenous to the southern and eastern Mediterranean. and most important, it was tasty! More and more wineries produced it, usually producing it from the Muscat of Alexandria grape, which made a comeback at the same time that other sweet or dessert wines were in decline. What was the attraction? Simply it was low alcohol, sweet, slightly sparkling, with aromas of peaches and pears, a full grapey flavor, in a light frothy way. In the 2000s, Moscato took off in Israel and particularly in America, where the phenomenon became known as Moscato madness. NOTE! Consider delaying until first div on page If (slot) slot.addService(googletag.pubads()) (function (a, d, o, r, i, c, u, p, w, m) Wine Talk: Bartenura madness - the rise of Moscato wine - The Jerusalem Post
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